Marketing, social media, communications and strategy for Architects

A client sent me a great question about testimonials for her architecture firm's website, so I recorded this short video with my thoughts on the topic.

In the video I touch on:

  • The timing around when prospects need to see testimonials, and when they don't.
  • The purpose of testimonials in answering expected objections or doubts.
  • The difference between bad, okay and great testimonials (with examples).
  • A few easy steps you can follow to get better testimonials from your past client.

Enjoy!