A client sent me a great question about testimonials for her architecture firm's website, so I recorded this short video with my thoughts on the topic.
In the video I touch on:
- The timing around when prospects need to see testimonials, and when they don't.
- The purpose of testimonials in answering expected objections or doubts.
- The difference between bad, okay and great testimonials (with examples).
- A few easy steps you can follow to get better testimonials from your past client.