Architecture Marketing Blog

Author

Dave Sharp

Dave is a marketing consultant who gives architecture firms the strategy, tools, and habits they need to attract better clients.

How To Start An Architecture Blog

Starting a blog for your architecture firm is a great idea (yes, blogs still kick ass in 2020) because it builds traffic, helps you to differentiate your firm, and can be a great way to start clarifying your thoughts on the important issues in your...

Communicating Architecture: The Long-Term Strategy To Build A Brand

One of the most damaging, and unsustainable marketing habits many Architects have, is the seemingly incessant need to abandon their old projects the minute they have a new building to promote. If you suffer from this bad habit, your firm's lead generation situation will look...

How To Get Convincing Testimonials From Past Clients

A client sent me a great question about testimonials for her architecture firm's website, so I recorded this short video with my thoughts on the topic. In the video I touch on: The timing around when prospects need to see testimonials, and when they don't....

Free CRM Template for Architecture Firms

A simple (and free) CRM template to help Architecture firms manage their pipeline of projects.   Visit the link below to see the Architecture CRM template and hit 'copy base' to make your own copy. https://airtable.com/shrnGgmtRYL8pfG30...

Top 43 Architecture Websites for Design Inspiration

Whether you're looking to publish your architecture projects, or just stay up-to-date with the latest news in the world of architecture - these are the top 43 most popular architecture websites, blogs and publications ranked by monthly website visitors. #1: Hunker - 15.54 million...

The 8 Step Marketing Plan for Architects

How can you take control of your firm's future? One step at a time. Whether you're looking to get your first client, more clients, or just better clients: these are the 8 steps that I recommend to help you reach your marketing goals. Follow these...

How To Make A Visual Architecture Marketing Plan

Architecture firms ask me a lot about marketing channels. Should we use Pinterest? LinkedIn? Instagram Stories? Here's the problem I have answering these questions: aside from finished project photos, most firms don't have relevant, engaging content to share on any of the major platforms. We're...

How To Make The Most Of Busy Months

Something must be happening in the construction market right now, because architects are busy again. They're flat out with new projects, meetings, deadlines. It's nuts. On the marketing front, things don't look so rosy. There are signs that with the increased pressure, firms are beginning...

Tips and tricks for social media.

This week Celeste Bolte from Bowerbird invited me onto the @_parlour Instagram live stream to chat about our current thoughts on social media for architects. Skip to the 3min mark to get past the dodgy wifi issues. Video topics: Common issues practices face.What to...

Instagram Stories For Architects

Instagram Stories are a fantastic social media channel for architecture practices. They tick so many boxes on our marketing plan. In this article, I'll walk you through the reasons my clients and I are talking about Instagram Stories more than the feed looking forward to...

Don't Eat Your Seed Corn

I just watched this great short interview with Jeff Bezos, CEO of Amazon. On quarterly results and focus: "We would all like our numbers to be smooth lines up and to the right, and that would be terrific, but that's not how it works." "Those...

How I Save Time At Work

Last week at the ArchiTeam national conference, Timothy Hill broke down his tips to becoming a more successful architect. He stressed a simple bit of advice: be more effective with your time. Basically, find more time to do what you're good at, and spend less...

Quality Or Quantity

There's a fantastic story in Art & Fear about perfectionism: The ceramics teacher announced on opening day that he was dividing the class into two groups. One group would be graded solely on the quantity of work they produced, the rest solely on its quality....

One More Project

Do you need another finished project to really start your marketing? A lot of architects think they do. It's what we're all holding our breath for. "We have a new project that'll be finished and photographed in four months time, should we wait until then?...

Hear Me Out: New Social Media Ideas For Architects

I did my friend Arnaud Marthouret's new podcast Single Serves. We had a really fun conversation about the future of social media for architects – and whether there are better channels out there for pioneering firms to take advantage of. I also talk a bit about...

Are You In Control Of Your Marketing?

I wanted to understand how attitudes might be shifting in the industry as architects adopt modern, relevant marketing strategies for their firms. The chart below comes from a survey I sent to 500 registered architects. I asked them to rate on a scale how much...

Architecture Marketing Goals: Does Your Firm Need Them?

I hate made up marketing goals like "We want to get to 10,000 followers by the end of the year.". When I first started my consulting practice, I was excited to hear statements like the one above. I mistook it for ambition, striving for...

Should Architects Just Give The Public What They Want?

The architecture profession is constantly debating the rules and processes of creativity and innovation. There are two camps and both have drawn battle lines around their simplistic visions for the role of the architect. The traditionalists believe that great architects are creative visionaries who innovate...

Your Marketing Can Work Harder Than You Can

I started Vanity Projects the first day I moved to Melbourne from Perth. Back then, I was calling my business "Instagram for Architects" because I figured that most of the architects I knew took Instagram, something I knew a lot about, quite seriously. I was...

The Generalist Architecture Firm

Architects come to me looking for new ideas to help them attract better clients. Often, they're just seeking someone to give them an honest outsider's perspective. So what do I usually see? Unfocused, undifferentiated generalists... and proud of it! The problem with being a generalist...

The Best Architecture Websites: It's Not What You're Expecting

What do you think the best architecture website is? It's not this... BIGor this... OMASure, these websites are cool, but they're totally pointless in 2019. I'll give you a hint... Architecture firm websites are too complicated.Architecture firms spread their website out across too many...

Five Steps To Get Your Architecture Published

So this happens to architecture clients all the time. They finish a new project, they get photos, they're really excited. They think of their favorite magazine they would love their project to be in. They email the editor, send them the photos, and nothing happens....

How Great Architecture Firms Ruin Everything

Everett Rogers, a communications expert, wrote the bible on product adoption in his 1962 book Diffusion of Innovations. In it, he explained the five stages an innovation goes through on its journey to becoming a household name: InnovatorsEarly AdoptersEarly MajorityLate majorityLaggardsAn idea begins with a...

Architecture Marketing Podcast #11: Scott Valentine

Scott Valentine is the director of Valé Architects. He has over 15 years of international experience in hospitality design and construction. Scott and his team are prolific content marketers, and have produced two detailed guides for their target market: the Niche Hotel Design Guide and...

Why Are You Here?

"What's driving you to improve your architecture firm's marketing?" It just dawned on me that I never really ask that question to first-time clients. I ask them what I can help them with, and they say things like: "We would like more clients." Then I...

Three Important Architecture Marketing Trends For 2020

It's that time of year for me to put my head on the chopping block and start making predictions about where the marketing of small architecture firms will progress in 2020. Video, Vlogging and Stories are here to stay.As far as small-scale, independent creatives...

Architecture Marketing Podcast #10: Jennifer Crawford

Jennifer Crawford is a registered architect who helps hundreds of people to make the right decisions when building a new home or renovation through her business, Our New Home Coach. You can follow Jennifer on Twitter at @ournewhomecoach or visit her Facebook page Our New...

Practical Copywriting For Architecture Websites

I bet that at some stage in the last twelve months, this thought has gone through your head. "The copy on our website seems a bit banal and sterile. It doesn't really scream who we are or what we're about. It feels a bit same-same....

Facebook Ads for Architects: Free 6-Part Video Course

Watch this six part course to understand the typical Brand Awareness, Authority and Nudge campaigns we setup for architecture firms who are looking to improve their lead generation and attract new clients from Facebook and Instagram. This video course takes you through the process step-by-step,...

Architecture Website Don't Work. Here's Why.

"Look, we've won awards, we're in the press all the time, we have more than ten thousand followers on Instagram and a lot of visitors on our website. You can't tell me that we have a marketing problem..." This prospective client opened his Google Analytics...

What Should An Architect Put In An Email Newsletter?

Architects do a really bad job of newsletters. We don't really understand what a newsletter is for, why somebody would subscribe to it, and what they're expecting to get from it when they do. A successful newsletter has to be about value for the reader....

How To Build A Powerful Personal Brand In Architecture

Architecture firms all market the same way. You build your company social media pages, get photos of your projects taken, and share them. Rinse and repeat. The focal point is on your company, not you, or your team. High professional standards, efficient technology and a...

The Laws Of Luxury Marketing In Architecture

Conventional wisdom suggests that architecture, as a category, needs to be marketed in a certain way. An outsider from the marketing space would readily identify what elevates it from other forms of construction and design in a general sense, but they would struggle to understand...

The 14 Marketing Tools I Recommend To Architects

When I start consulting with a new client I run them through all the processes they'll be handling on their own after a few sessions. It's daunting at first. Facebook ads, Instagram and LinkedIn. PR, SEO and Sales. Blogging, newsletters and case studies. CRMs, Lead-gen...

Architecture Marketing Podcast #9: Matt Goodman

Matt Goodman is the director of MGAO, an architecture firm based in Melbourne. Born the son of a concreter, Matt was exposed to the workings of the construction site from a young age, working with the materials and tools first hand. These experiences imbedded a...

Architecture Marketing Podcast #8: Lola Digby-Diercks

Lola Digby-Diercks is a graduate architect and the Business Development Lead at Breathe Architecture and Nightingale housing. Lola supports all facets of business procurement at both companies, coordinating residential purchasers, land owners and service providers. Lola also works with Nightingale's partners, handling licensing applications, processes...

Architects Award: The Definitive Guide (2020 Update)

The Architects award wage can be pretty confusing if you're just trying to work out what you should be paid when you get your first entry level job or work experience position in an Australian architecture firm. In this article, I'll strip out the extra...

What Is Architecture Advertorial (And How Can You Use It)

I first discovered and tweeted in April that some of the most popular architecture publications including Dezeen, Archdaily, Archinect and others are selling advertorial opportunities to advertisers in various ad marketplaces. It costs USD$6885 to buy an article on Archdaily, get it on the...

How Architects Can Get Clients Without Spending Any Money

When I’m creating marketing strategies for architecture firms, I’m always surprised by how most directors can’t confidently tell me their total market potential — a pretty basic business plan question. They tell me things like “my market is married couples over 40” or...

Architecture Marketing Podcast #7: Warwick Mihaly

Warwick Mihaly is a director of Mihaly Slocombe Architects in Melbourne. Warwick is a leader in the architecture profession. He is instrumental in championing positive change within the industry through mentoring the next generation of architects through lecturing, as a Director of Member Services at...

The Value Of Architecture Is What The Market Pays For It

I’ve had a great month following this debate that’s raging on about fees in Australian architecture — because for the first time I can remember, architects are showing a bit of vulnerability in public (and I’m stoked to see everyone using Twitter again,...

Architecture Marketing Podcast #6: Nic Granleese

Nic Granleese is a registered architect, architectural photographer and co-founder of Bowerbird.io - a digital app that helps hundreds of architecture firms all over the world to get their work published. On this episode, we discuss publishing and marketing architecture, building a brand over...

Can An Architect Work Remotely?

Traditionally, architecture firms look like barbershops. Usually a sole practitioner, who sometimes has a few people working for them. They’re local. They’re in the office complex on Main St, or might even have a store front. All the customers come because the architect...

How To Write A Blockbuster Architectural Blog Post In 45 Minutes

Content could become a major cornerstone of your growth this year, and it’s something you don’t necessarily have to put a lot of time and energy into. Architects struggle with writing anything that isn’t descriptive archispeak. So how do you work out...

Can Architects Beat The Builders?

Architects design around 5% of new homes built each year in Australia, and a lot of us would like that to change because we see too much of this. To improve our market share, and to protect the built environment, we would have to take...

Could Architects Make More Money?

I just read an article by Warwick at Mihaly Slocombe about growing his architecture firm from 2 to 8 employees over the last few years. I’m glad Warwick is asking questions like “Why have we grown? Why did we start growing? Why did we...

Why Architects Should Advertise (And How To Do It)

Architects spend a lot of time promoting their work, and themselves online - but they're reluctant to spend money to achieve the same goal. In fact, taking pride in not paying a dime to get your projects seen has become such a powerful meme in...

What Facebook Data Tells Us About Architecture’s Online Audience

Search engine traffic for architecture has been falling year over year since the invention of the search engine. Search traffic for the word Architecture since 2004 At the same time, social media interest in Architecture and Design has increased exponentially on the most popular social...

The Ultimate Guide To Houzz SEO

To better understand how the Houzz Search algorithm works, we looked at thousands of data points from hundreds of profiles fetched from a wide array of Houzz search results pages — primarily focusing on architecture professionals. For those interested in Houzz SEO, and ranking higher on...

Architecture Marketing Podcast #5: Andrew Burns

Andrew Burns is the director of Andrew Burns Architects, a Sydney-based architecture firm. You can follow Andrew on Instagram at @bbbbburns Andrew Burns Architecture is compiling a diverse and expanding portfolio of work across a wide range of project types including private houses, multi-residential projects,...

Architecture Marketing Podcast #4: Lauren Li

Lauren Li is the director of Sisalla, a Melbourne-based interior architecture and design studio. As director, Lauren prides herself on a hand on approach to design and close collaborative client relationships. Lauren is also actively involved in the broader design community and lectures at interior...

Architecture Marketing Podcast #3: Jennifer McMaster & Jonathon Donnelly

Jennifer McMaster and Jonathon Donnelly are two-thirds of Trias, a Sydney-based architecture studio who have recently been included in Wallpaper's prestigious 2017 Architects' Directory - a showcase of the twenty most promising architecture firms from around the globe. The studio is founded on three principles:...

Architecture Marketing Podcast #1: Nic Brunsdon

Nic is the director of the architectural practice POST-, the director of the urban program Spacemarket, which pairs underutilised spaces with useful people, and the director of POSIT, a research office and think-tank. He is registered Architect in Victoria and WA having first begun as...

Architecture Marketing Podcast #2: Warwick Mihaly

Warwick Mihaly is a director of Mihaly Slocombe Architects in Melbourne. Warwick is a leader in the architecture profession. He is instrumental in championing positive change within the industry through mentoring the next generation of architects through lecturing, as a Director of Member Services at...

Getting Architecture Published: Tips From The Experts

In a recent episode of the New Architects Podcast, Katelin Butler and Cassie Hansen from Architecture Media shared their experience selecting the projects that end up Houses and Artichoke. They covered a lot of great stuff, so we’ve picked our favourite bits of advice...

5 Conversion Mistakes Architects Make With Website Design

1. Project pages are clingy.Projects should be the strongest content on an architecture website, but they’re usually the biggest losers. Project pages should bring visitors from the rest of the internet and drive them towards a primary goal. They should be contacting you,...

Facebook Advertising for Architects: A Step-By-Step Guide

There’s a lot of buzz about social media and how you should use it to promote your architecture projects. Marketers like me will often tell you that to attract clients, you need to post on Instagram every day. You need to start writing a...

An Architect's Guide To Building An Email List From Scratch

You’ve finished your greatest project ever. You’ve had beautiful photos taken. You spent the time to write thought-provoking descriptions of the project. It’s a wonderful building and you can’t wait to share it with everybody. You put it on your website,...