Dave Sharp advises architecture firms on social media, communication and marketing strategy. More.
Architecture firms ask me a lot about marketing channels.
Should we use Pinterest? LinkedIn? Instagram Stories?
Here's the problem I have answering these questions: aside from finished project photos, most firms don't have relevant, engaging content to share on any of the major platforms.
We're turning up empty handed.
We just have photos, and we expect them to do A LOT for our firms - educate people, inspire them, build trust.
That's asking too much from nice photos of buildings.
We need to start making content from scratch. Video, writing, or audio. This stuff is hard to make. It takes practice. But, once we have it, we just have to share it in the right places, then focus on making more of it.
This video quickly demonstrates a simple marketing plan that a firm could stick up on the wall and follow.
The specific goals, content ideas and channels are just examples: your firm will do something totally different. But, the process is the same. Goals > content > distribution.
I've found that this visual approach really helps architects to simplify their marketing strategy and make it digestible and straightforward.
Does your firm's marketing need a professional review?
I'm glad you enjoyed this post -- but here's the truth -- your firm's situation, audience and goals are unique. Your firm will need a customised marketing strategy to succeed.
This month, I'm offering a unique program for first-time clients called the Architecture Marketing Review Session. This all-inclusive $300 program includes a pre-call marketing review, up to a 60-minute Zoom consultation, and an actionable list of observations and recommendations for your firm to implement on your own.
Architects find the Marketing Review Session valuable because their questions are answered for a one-time $300 fee. Advising so many firms facing similar kinds of problems has enabled me to ask the right questions, then provide insightful analysis and transformative advice to architects looking to manage their own marketing -- without the need for lengthy reports that are hard to take action on, or expensive marketing agency fees.
If your firm's marketing needs a fresh perspective, and actionable recommendations from a consultant who has worked with small firms all over the world, then click the link below to learn more.