Dave Sharp advises architecture firms on social media, communication and marketing strategy. More.
Do you need another finished project to really start your marketing?
A lot of architects think they do. It's what we're all holding our breath for.
"We have a new project that'll be finished and photographed in four months time, should we wait until then?"
I hear that all the time. Small firms need project 10, big firms need project 100.
Nobody is ready to work with what they already have. Everyone needs one more project.
We all have unrealistic expectations that our new projects will do much better than our old ones did.
More likes, more calls, more magazines with our names on the cover.
But, did your last project meet your high expectations? Or the one before that?
We tell ourselves that "it's different this time".
But what difference does a new project really make?
It's a gamble. Maybe there's a 5% chance that the project will catch on. Maybe it's even lower.
You can shift the odds in your favour a little bit, but it's basically random.
New architecture projects are always hit or miss: no matter how much time you spent designing it.
Some bad projects go viral, some great ones flop.
Effective directors don't avoid taking action today in the hope of winning a big jackpot in the future. They make daily, incremental progress in the areas they can control.
Does your firm's marketing need a professional review?
I'm glad you enjoyed this post -- but here's the truth -- your firm's situation, audience and goals are unique. Your firm will need a customised marketing strategy to succeed.
This month, I'm offering a unique program for first-time clients called the Architecture Marketing Review Session. This all-inclusive $300 program includes a pre-call marketing review, up to a 60-minute Zoom consultation, and an actionable list of observations and recommendations for your firm to implement on your own.
Architects find the Marketing Review Session valuable because their questions are answered for a one-time $300 fee. Advising so many firms facing similar kinds of problems has enabled me to ask the right questions, then provide insightful analysis and transformative advice to architects looking to manage their own marketing -- without the need for lengthy reports that are hard to take action on, or expensive marketing agency fees.
If your firm's marketing needs a fresh perspective, and actionable recommendations from a consultant who has worked with small firms all over the world, then click the link below to learn more.