Scott Valentine is the director of Valé Architects. He has over 15 years of international experience in hospitality design and construction.

Scott and his team are prolific content marketers, and have produced two detailed guides for their target market: the Niche Hotel Design
Guide and the Instagram Design Guide.

Scott's Instagram Design Guide for the hospitality industry has been covered widely in the media, with interviews by Dezeen, BBC, The Guardian and many others.

In this episode, we discuss his content marketing strategy, the guide, positioning and much more.

Follow Valé and Scott on Instagram to keep track of his firm, or download one of their guides at

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