Architecture Marketing Blog

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Blog

How To Start An Architecture Blog

Starting a blog for your architecture firm is a great idea (yes, blogs still kick ass in 2020) because it builds traffic, helps you to differentiate your firm, and can be a great way to start clarifying your thoughts on the important issues in your...

The 8 Step Marketing Plan for Architects

How can you take control of your firm's future? One step at a time. Whether you're looking to get your first client, more clients, or just better clients: these are the 8 steps that I recommend to help you reach your marketing goals. Follow these...

Your Marketing Can Work Harder Than You Can

I started Vanity Projects the first day I moved to Melbourne from Perth. Back then, I was calling my business "Instagram for Architects" because I figured that most of the architects I knew took Instagram, something I knew a lot about, quite seriously. I was...

Architecture Website Don't Work. Here's Why.

"Look, we've won awards, we're in the press all the time, we have more than ten thousand followers on Instagram and a lot of visitors on our website. You can't tell me that we have a marketing problem..." This prospective client opened his Google Analytics...

The 14 Marketing Tools I Recommend To Architects

When I start consulting with a new client I run them through all the processes they'll be handling on their own after a few sessions. It's daunting at first. Facebook ads, Instagram and LinkedIn. PR, SEO and Sales. Blogging, newsletters and case studies. CRMs, Lead-gen...

How To Write A Blockbuster Architectural Blog Post In 45 Minutes

Content could become a major cornerstone of your growth this year, and it’s something you don’t necessarily have to put a lot of time and energy into. Architects struggle with writing anything that isn’t descriptive archispeak. So how do you work out...