Architecture Marketing Blog

Category

Communications

Communicating Architecture: The Long-Term Strategy To Build A Brand

One of the most damaging, and unsustainable marketing habits many Architects have, is the seemingly incessant need to abandon their old projects the minute they have a new building to promote. If you suffer from this bad habit, your firm's lead generation situation will look...

Top 43 Architecture Websites for Design Inspiration

Whether you're looking to publish your architecture projects, or just stay up-to-date with the latest news in the world of architecture - these are the top 43 most popular architecture websites, blogs and publications ranked by monthly website visitors. #1: Hunker - 15.54 million...

The 8 Step Marketing Plan for Architects

How can you take control of your firm's future? One step at a time. Whether you're looking to get your first client, more clients, or just better clients: these are the 8 steps that I recommend to help you reach your marketing goals. Follow these...

Tips and tricks for social media.

This week Celeste Bolte from Bowerbird invited me onto the @_parlour Instagram live stream to chat about our current thoughts on social media for architects. Skip to the 3min mark to get past the dodgy wifi issues. Video topics: Common issues practices face.What to...

Instagram Stories For Architects

Instagram Stories are a fantastic social media channel for architecture practices. They tick so many boxes on our marketing plan. In this article, I'll walk you through the reasons my clients and I are talking about Instagram Stories more than the feed looking forward to...

Should Architects Just Give The Public What They Want?

The architecture profession is constantly debating the rules and processes of creativity and innovation. There are two camps and both have drawn battle lines around their simplistic visions for the role of the architect. The traditionalists believe that great architects are creative visionaries who innovate...

Your Marketing Can Work Harder Than You Can

I started Vanity Projects the first day I moved to Melbourne from Perth. Back then, I was calling my business "Instagram for Architects" because I figured that most of the architects I knew took Instagram, something I knew a lot about, quite seriously. I was...

The Best Architecture Websites: It's Not What You're Expecting

What do you think the best architecture website is? It's not this... BIGor this... OMASure, these websites are cool, but they're totally pointless in 2019. I'll give you a hint... Architecture firm websites are too complicated.Architecture firms spread their website out across too many...

Five Steps To Get Your Architecture Published

So this happens to architecture clients all the time. They finish a new project, they get photos, they're really excited. They think of their favorite magazine they would love their project to be in. They email the editor, send them the photos, and nothing happens....

Why Are You Here?

"What's driving you to improve your architecture firm's marketing?" It just dawned on me that I never really ask that question to first-time clients. I ask them what I can help them with, and they say things like: "We would like more clients." Then I...

Practical Copywriting For Architecture Websites

I bet that at some stage in the last twelve months, this thought has gone through your head. "The copy on our website seems a bit banal and sterile. It doesn't really scream who we are or what we're about. It feels a bit same-same....

Facebook Ads for Architects: Free 6-Part Video Course

Watch this six part course to understand the typical Brand Awareness, Authority and Nudge campaigns we setup for architecture firms who are looking to improve their lead generation and attract new clients from Facebook and Instagram. This video course takes you through the process step-by-step,...

What Should An Architect Put In An Email Newsletter?

Architects do a really bad job of newsletters. We don't really understand what a newsletter is for, why somebody would subscribe to it, and what they're expecting to get from it when they do. A successful newsletter has to be about value for the reader....

How To Build A Powerful Personal Brand In Architecture

Architecture firms all market the same way. You build your company social media pages, get photos of your projects taken, and share them. Rinse and repeat. The focal point is on your company, not you, or your team. High professional standards, efficient technology and a...

The Laws Of Luxury Marketing In Architecture

Conventional wisdom suggests that architecture, as a category, needs to be marketed in a certain way. An outsider from the marketing space would readily identify what elevates it from other forms of construction and design in a general sense, but they would struggle to understand...

What Is Architecture Advertorial (And How Can You Use It)

I first discovered and tweeted in April that some of the most popular architecture publications including Dezeen, Archdaily, Archinect and others are selling advertorial opportunities to advertisers in various ad marketplaces. It costs USD$6885 to buy an article on Archdaily, get it on the...

How Architects Can Get Clients Without Spending Any Money

When I’m creating marketing strategies for architecture firms, I’m always surprised by how most directors can’t confidently tell me their total market potential — a pretty basic business plan question. They tell me things like “my market is married couples over 40” or...

Getting Architecture Published: Tips From The Experts

In a recent episode of the New Architects Podcast, Katelin Butler and Cassie Hansen from Architecture Media shared their experience selecting the projects that end up Houses and Artichoke. They covered a lot of great stuff, so we’ve picked our favourite bits of advice...

An Architect's Guide To Building An Email List From Scratch

You’ve finished your greatest project ever. You’ve had beautiful photos taken. You spent the time to write thought-provoking descriptions of the project. It’s a wonderful building and you can’t wait to share it with everybody. You put it on your website,...