Architecture Marketing Blog

Category

Social Media

How To Start An Architecture Blog

Starting a blog for your architecture firm is a great idea (yes, blogs still kick ass in 2020) because it builds traffic, helps you to differentiate your firm, and can be a great way to start clarifying your thoughts on the important issues in your...

The 8 Step Marketing Plan for Architects

How can you take control of your firm's future? One step at a time. Whether you're looking to get your first client, more clients, or just better clients: these are the 8 steps that I recommend to help you reach your marketing goals. Follow these...

Tips and tricks for social media.

This week Celeste Bolte from Bowerbird invited me onto the @_parlour Instagram live stream to chat about our current thoughts on social media for architects. Skip to the 3min mark to get past the dodgy wifi issues. Video topics: Common issues practices face.What to...

Instagram Stories For Architects

Instagram Stories are a fantastic social media channel for architecture practices. They tick so many boxes on our marketing plan. In this article, I'll walk you through the reasons my clients and I are talking about Instagram Stories more than the feed looking forward to...

Hear Me Out: New Social Media Ideas For Architects

I did my friend Arnaud Marthouret's new podcast Single Serves. We had a really fun conversation about the future of social media for architects – and whether there are better channels out there for pioneering firms to take advantage of. I also talk a bit about...

Your Marketing Can Work Harder Than You Can

I started Vanity Projects the first day I moved to Melbourne from Perth. Back then, I was calling my business "Instagram for Architects" because I figured that most of the architects I knew took Instagram, something I knew a lot about, quite seriously. I was...

The Best Architecture Websites: It's Not What You're Expecting

What do you think the best architecture website is? It's not this... BIGor this... OMASure, these websites are cool, but they're totally pointless in 2019. I'll give you a hint... Architecture firm websites are too complicated.Architecture firms spread their website out across too many...

Practical Copywriting For Architecture Websites

I bet that at some stage in the last twelve months, this thought has gone through your head. "The copy on our website seems a bit banal and sterile. It doesn't really scream who we are or what we're about. It feels a bit same-same....

Facebook Ads for Architects: Free 6-Part Video Course

Watch this six part course to understand the typical Brand Awareness, Authority and Nudge campaigns we setup for architecture firms who are looking to improve their lead generation and attract new clients from Facebook and Instagram. This video course takes you through the process step-by-step,...

How To Build A Powerful Personal Brand In Architecture

Architecture firms all market the same way. You build your company social media pages, get photos of your projects taken, and share them. Rinse and repeat. The focal point is on your company, not you, or your team. High professional standards, efficient technology and a...

The 14 Marketing Tools I Recommend To Architects

When I start consulting with a new client I run them through all the processes they'll be handling on their own after a few sessions. It's daunting at first. Facebook ads, Instagram and LinkedIn. PR, SEO and Sales. Blogging, newsletters and case studies. CRMs, Lead-gen...

How Architects Can Get Clients Without Spending Any Money

When I’m creating marketing strategies for architecture firms, I’m always surprised by how most directors can’t confidently tell me their total market potential — a pretty basic business plan question. They tell me things like “my market is married couples over 40” or...

What Facebook Data Tells Us About Architecture’s Online Audience

Search engine traffic for architecture has been falling year over year since the invention of the search engine. Search traffic for the word Architecture since 2004 At the same time, social media interest in Architecture and Design has increased exponentially on the most popular social...

Facebook Advertising for Architects: A Step-By-Step Guide

There’s a lot of buzz about social media and how you should use it to promote your architecture projects. Marketers like me will often tell you that to attract clients, you need to post on Instagram every day. You need to start writing a...